Estimating the Keyword Value
Jan 16, 2010
How do you establish the value of keywords? One metric is the amount of traffic it is capable of bringing. But the quantity of traffic isn’t all. You’ve got to be ready to sell to those visitors. One of the ways to pinpoint the commercial viability is the PPC CPC that the advertisers pay to display their advertisements for that keyword. Most tools provide this information, from Google’s Keyword Tool to Keyword Elite. If the keyword has a high CPC, means advertisers have gain from it. If the bid price per click is low, there’s likely very few buyers looking for that term. Pay attention to this variable when researching, the volume of traffic and competition isn’t all.
